Having toured the donut shops of America, it became clear, that buying donuts was as much an event, as it was a daily ritual. American Donut shops are warm, friendly places, achingly beautiful and a reflection of the American dream. Bright colours, inviting smiles and that oh so intoxicating smell of vanilla, sugar and spice that makes the heart beat slow and the mouth water. 

Just bringing our donut flavours to the UK wasn’t enough for us, and so in 2021 we set about building our own slice of vintage Americana on the south coast.

Our Albert Road store in Southsea, Portsmouth was our first branch, and remains the home and HQ of Sticky Boy Limited. We were lucky to find a shop front, with fairly good architectural bones, that perfectly lent itself to the 50’s American aesthetic synonymous with the Donut. 

Attention to detail was key, and borrowing from American history we crafted something truly spectacular. Sure, we wanted to fill mouths and stomachs with our moreish donuts, but we also wanted to transport our customers to another place and time, a place where kids would ride their Schwinn or drag their Radio Flyer to a technicolour wonderland, hand over their shiny nickel and sit down to enjoy a warm fresh donut and frosted malt.